Conversion·5 min·
How to Write CTAs That Get Clicks
Call-to-action formulas that lift button conversion.
The call to action is the last step before conversion. A weak CTA undermines all your design and copy.
What works
- An action verb + value
- First person ("Get my consultation")
- Risk removal ("Free")
- Button contrast and visibility
- One main action per screen
Compare "Submit" with "Get a free estimate". The second clearly states what the user receives.
Test the wording: sometimes changing one word in a CTA delivers double-digit conversion gains.