E-commerce·8 min·
E-commerce SEO: Category and Product Pages
How to optimise thousands of store pages for organic traffic.
Most of a store’s organic traffic goes to categories and products, not the homepage. That is exactly where to work.
What to optimise
- Unique Title/Description for categories
- Product descriptions instead of manufacturer duplicates
- Clean URLs and faceted navigation
- Product schema with price and availability
- Speed and images (AVIF/WebP)
Duplicates are the main enemy of e-commerce SEO. Identical supplier descriptions across hundreds of pages destroy rankings.
Internal linking between categories and relevant products distributes authority and improves indexing.