SEO·7 min·
On-page SEO: Titles, Descriptions, Structure
How to optimise each page for the user’s search intent.
On-page SEO makes a page clear to both humans and Google. Every element matters.
Key elements
- A unique Title under 60 characters
- A Meta Description that boosts CTR
- One H1 and a logical H2–H3 hierarchy
- Keywords and LSI naturally in the text
- Internal links with descriptive anchors
Avoid keyword stuffing — Google understands synonyms and context. Write for people, structure for machines.
One page = one search intent. Trying to cover everything on one page means ranking for nothing.