SEO·6 min·
Structured Data (schema.org) in Plain Words
What structured data is, why it matters and which types to implement.
Structured data is a "translation" of your content into a language search engines understand. It does not raise rankings directly but gives advantages.
Useful types
- Organization / LocalBusiness — for the brand
- Service — for service pages
- FAQPage — rich snippets with questions
- BreadcrumbList — navigation in results
- Article / BlogPosting — for articles
With markup your Google result can stand out more — with ratings, questions or breadcrumbs — which raises CTR.
Important: only mark up real content. Fake reviews or ratings lead to manual penalties.